{"id":50926,"date":"2024-03-21T09:23:04","date_gmt":"2024-03-21T14:23:04","guid":{"rendered":"https:\/\/esreviral.com\/?p=50926"},"modified":"2024-03-21T12:30:33","modified_gmt":"2024-03-21T17:30:33","slug":"exodo-de-empresas-ahora-se-va-el-gigante-dueno-de-ayudin-y-poett","status":"publish","type":"post","link":"https:\/\/esreviral.com\/?p=50926","title":{"rendered":"\u00c9xodo de empresas: ahora se va el gigante due\u00f1o de Ayud\u00edn y Poett"},"content":{"rendered":"\n<p>La estadounidense&nbsp;<strong>The Clorox Company<\/strong>, due\u00f1a de la famosa lavandina&nbsp;<strong>Ayud\u00edn<\/strong>&nbsp;y otras marcas, como<strong>&nbsp;Poett<\/strong>, anunci\u00f3 que&nbsp;<strong>vender\u00e1 sus negocios en Argentina, Uruguay y Paraguay.<\/strong><\/p>\n\n\n\n<p>La subsidiaria que operaba en esos tres pa\u00edses bajo el nombre Clorox Argentina ceder\u00e1 sus negocios a<strong>&nbsp;Apex Capital<\/strong>, un fondo de capital privado especializado en consumo que est\u00e1 ligado al&nbsp;<strong>Grupo Mariposa,<\/strong>&nbsp;una empresa guatemalteca de alimentos y bebidas con operaciones en 16 pa\u00edses y un grupo de inversi\u00f3n liderado por&nbsp;<strong>el argentino Diego Barral<\/strong>, exvicepresidente senior y gerente general internacional de Clorox. Barral se convertir\u00e1 en el nuevo CEO de la empresa.<\/p>\n\n\n\n<p>La transacci\u00f3n incluye las<strong>\u00a0dos plantas de Clorox Argentina (en\u00a0<\/strong>Buenos Aires y San Juan)-,y los\u00a0<strong>derechos sobre ciertas marcas<\/strong>\u00a0de los tres pa\u00edses, pero\u00a0<strong>deja afuera\u00a0<\/strong>l<strong>os centros corporativos y de investigaci\u00f3n y desarrollo,<\/strong>\u00a0que ten\u00eda la firma norteamericana en Am\u00e9rica Latina y\u00a0<strong>que permanecer\u00e1n en la Argentina<\/strong>\u00a0\u00abpara respaldar las operaciones en curso de Clorox en otros mercados latinoamericanos y brindar servicios de transici\u00f3n a los nuevos due\u00f1os de Clorox Argentina\u00bb, dijo la compa\u00f1\u00eda.<\/p>\n\n\n\n<p>El personal de Clorox Argentina,&nbsp;<strong>que suma 450 personas,&nbsp;<\/strong>seguir\u00e1 siendo empleado de Clorox Argentina, que pasar\u00e1 a llamarse&nbsp;<strong>Grupo Ayud\u00edn<\/strong>, excepto quienes se dediquen a I+D y centros corporativos, quienes&nbsp;<strong>permanecer\u00e1n en Clorox<\/strong>&nbsp;bajo una nueva estructura en Argentina.<\/p>\n\n\n\n<p>As\u00ed, Grupo Ayud\u00edn producir\u00e1, desarrollar\u00e1, distribuir\u00e1, exportar\u00e1 y comercializar\u00e1 todos los productos del portafolio actual de Clorox en Argentina, Uruguay y Paraguay, que incluye marcas de cuidado del hogar como Ayud\u00edn, Poett, Trenet, Pinoluz, Agua Jane, Sello Rojo, Mortimer y Selton, entre otras.<\/p>\n\n\n\n<p>\u00abEstas marcas ic\u00f3nicas representan un gran legado que continuaremos protegiendo como productos de confianza elegidos por nuestros consumidores en su vida diaria. Nos aseguraremos de que contin\u00faen teniendo un lugar prominente en sus preferencias, y&nbsp;<strong>que sigan siendo producidos localmente, para abastecer los mercados regionales<\/strong>\u00ab, sostuvo Pedro Palma, managing partner de Apex Capital.<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-red-color\">La \u00faltima de una larga lista<\/mark><\/strong><\/p>\n\n\n\n<p>Clorox es una m\u00e1s de las grandes empresas multinacionales que est\u00e1n buscando maximizar sus negocios y enfocarse donde son m\u00e1s rentables. Y, en esa estrategia, Argentina -y en muchas ocasiones sus pa\u00edses lim\u00edtrofes-,&nbsp;<strong>queda fuera del mapa<\/strong>. En el caso de Clorox, el pa\u00eds solo aporta 2% de sus ventas mundiales.<\/p>\n\n\n\n<p>El traspaso de los activos en el pa\u00eds de estas compa\u00f1\u00edas viene generalmente seguido del anuncio de un cargo extraordinario en los balances debido a la p\u00e9rdida que les genera la operaci\u00f3n. Clorox dijo que el<strong>&nbsp;cargo \u00fanico<\/strong>&nbsp;despu\u00e9s de impuestos ser\u00e1 de&nbsp;<strong>aproximadamente US$ 233 millones<\/strong>.<\/p>\n\n\n\n<p>La firma estadounidense anunci\u00f3 la operaci\u00f3n en la misma semana que se concret\u00f3 la postergada venta de&nbsp;<strong>Magistral y Ariel,<\/strong>&nbsp;dos marcas emblem\u00e1ticas de&nbsp;<strong>Procter &amp; Gamble,<\/strong>&nbsp;otro gigante de la limpieza, al grupo local DreamCo. Procter est\u00e1 tambi\u00e9n reviendo sus negocios.<\/p>\n\n\n\n<p>Tambi\u00e9n la norteamericana\u00a0Exxon busca comprador\u00a0para sus activos argentinos.<\/p>\n\n\n\n<p>Estas decisiones se concretan a pesar del cambio hacia un gobierno m\u00e1s&nbsp;<em>market friendly<\/em>, que ya dio de baja controles de precios y l\u00edmites a empresas, como la ley de abastecimiento.<\/p>\n\n\n\n<p>Por ahora, la \u00fanica compa\u00f1\u00eda que dio marcha atr\u00e1s en su proceso de desinversi\u00f3n fue la&nbsp;<strong>italiana Enel<\/strong>, due\u00f1a de la el\u00e9ctrica Edesur, que espera ansiosa la recomposici\u00f3n de tarifas prometida por Javier Milei.<\/p>\n\n\n\n<p class=\"has-text-align-right\"><strong><em>Clarin.-<\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El cambio de gobierno no frena la salida de compa\u00f1\u00edas.<br \/>\nLa empresa estadounidense Clorox vende su negocio en Argentina, Uruguay y Paraguay.<\/p>\n","protected":false},"author":3,"featured_media":50928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":{"subtitle":"","format":"standard","video":"","gallery":"","source_name":"","source_url":"","via_name":"","via_url":"","override_template":"0","override":[{"template":"4","single_blog_custom":"","parallax":"1","fullscreen":"1","layout":"right-sidebar","sidebar":"default-sidebar","second_sidebar":"default-sidebar","sticky_sidebar":"1","share_position":"top","share_float_style":"share-monocrhome","show_share_counter":"1","show_view_counter":"1","show_featured":"1","show_post_meta":"1","show_post_author":"1","show_post_author_image":"1","show_post_date":"1","post_date_format":"default","post_date_format_custom":"Y\/m\/d","show_post_category":"1","show_post_reading_time":"1","post_reading_time_wpm":"300","show_zoom_button":"1","zoom_button_out_step":"2","zoom_button_in_step":"3","show_post_tag":"1","show_prev_next_post":"1","show_popup_post":"1","number_popup_post":"1","show_author_box":"1","show_post_related":"1","show_inline_post_related":"0"}],"override_image_size":"0","image_override":[{"single_post_thumbnail_size":"crop-500","single_post_gallery_size":"crop-500"}],"trending_post":"0","trending_post_position":"meta","trending_post_label":"Trending","sponsored_post":"0","sponsored_post_label":"Sponsored 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